BA Hons in Fashion Communication at University of Northumbria at Newcastle United Kingdom
This course enables creative individuals to flourish in the media and cultural industries that deal with the promotion and communication of fashion. This includes product launches, store events, museum valorisation, catwalk shows, TV magazine programmes and exhibitions and relates to visual imagery, text, information and experiential design.
Our Fashion Communication course recognises and emphasises the value of design through the conception, production, promotion and dissemination of material and experiential outcomes. This is taught through lecture and project based research and the design of creative fashion presentations, covering areas such as product launches, retail events, curation, design, fashion shows and journalism. Written assignments and reports, computer software skills and critiques are an integral part of the learning process. Students’ creative development is supported with the appropriate practical and intellectual skills and emphasis is placed on the development of the visual, practical, written and verbal skills necessary to enable graduates to take advantage of a diverse curriculum.
The programme is interdisciplinary in its nature and includes experiential design projects, the acquisition of traditional visualisation techniques, the knowledge of production techniques and operative training in professional hardware and software. A critical knowledge of cultural factors is delivered through a series of lectures and seminars examining the philosophical, psychological, sociological and economic factors which impact on the professional environment in which graduates will practice.
The course philosophy is to create a learning environment in which innovation and originality are encouraged and supported, where talented and self-motivated students become visually literate, excellent communicators and have the creativity to design experiences that promote and reflect the brands, people, products and companies to whom they belong. They achieve this by addressing the visual, practical, intellectual and cultural demands of an ever changing society and fashion audience.