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Bachelor of Communication Advertising Requirements at Royal Melbourne Institute of Technology Australia »

Bachelor of Communication Advertising at Royal Melbourne Institute of Technology Australia

This program prepares you for a stimulating career on the creative, planning and management side of this dynamic, highly competitive and constantly changing global industry.

If you are a strategic thinker, love working with ideas, are self-motivated, have a desire to do things differently and the will to win and succeed, then Advertising is for you.

Throughout the program you will have the opportunity to develop problem-solving and analytical skills and will be challenged to seek new and unexpected solutions to advertising opportunities. Working as individuals or in teams you will initiate, plan and produce effective advertising campaigns that generate attention for brands and products and build an emotional bond with consumers. You will develop the skills and knowledge to critically appraise these activities.

In lectures you will explore theoretical aspects of advertising: advertising principles, regulations, structures and responsibilities, media choice, branding theory, the influence of the past on contemporary advertising, the impact of globalisation and technology, and the ongoing social and ethical debates and dilemmas that surround advertising practice.

In seminars you will learn of recent industry developments and examine the wider issues involved in creating and managing advertising. You will develop an understanding of how target markets, budgets, production, consumer research, media selection and stakeholders impact and influence advertising outcomes.

The interdisciplinary nature of the degree lets you tailor your learning to a particular professional or study outcome through compulsory and elective courses.

I f you intend to pursue a career in advertising planning or management, you can choose the Politics, Economies, Communication major to complement core courses and electives. Or, if you have a passion and talent for the creative side of advertising, you can choose the specialist core courses such as Art Direction or Copywriting. Art directors develop a visual vocabulary, a design aesthetic, a unique personal style and produce a portfolio of work using graphics and moving image software. Copywriters learn to craft words and create compelling and memorable advertising messages across all media platforms from press and print to the Web and beyond.

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