Master in Management of Corporate Communication at PUCMM Dominican Republic
Master in Management of Corporate Communication at Pontificia Universidad Católica Madre y Maestra PUCMM Dominican Republic
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Communications is a versatile, generalist major that prepares our students to enter careers in today’s information industry, the broadest segment of professional employment in our society (see sidebar). At Dominican we acknowledge and meet the challenge and the excitement of preparing our students for this future. We know that as traditional media converge and evolve into new forms of information packaging and presentation, innovation and creativity will play their part. Emergent technology will help to define culture, create and fuel market demand and grow new opportunities in entertainment, journalism and education. Courses within the Dominican Communications discipline provide students with
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Corporate communication is today considered a key management function. It is about managing relationships with the organisation´s stakeholders in order to maximise the corporation´s reputation capital and thus to guarantee access to strategic resources. Corporate communication specialists therefore need to acquire solid general management skills in order to carry out their roles effectively. To this purpose, the programme develops analytical and decision-making abilities for corporate communication, grounded in a sound knowledge of organisation, business economics and management. The different Corporate communication specialization areas are addressed as well as corporate social responsibility and professional ethics. In order to help develop these
The School of Communication Advertising has two laboratories, one of this is the photography, with all the tools necessary for the student to know and learn to perform in any professional lab. Here the student has chemical developers, copying machines, and enlargers, timers, tanks revealed, in short everything you need to make the practice of photography as efficient as possible.
The second laboratory with which the school of advertising is the Computer, equipped with 21 Apple Mac computers with all the requirements in terms of its internal components (memory, processor speed, etc..) For the student to develop design projects graphic
You will learn how to plan and manage communications, address cultural diversity, and use a research toolkit to learn more about corporate communication. To complement your communication know-how, you will take a minor in, for example, international business operations, management, marketing, or finance.
The IBC Master’s Program is run in English. It draws on business communication theories but is practically oriented, combining knowledge and skills within such areas of corporate communication as:
managing corporate communications
corporate social responsibility
company performance and investor relations
crisis communication
cross-cultural management
On graduation, you will be able to use communication as a tool in implementing corporate strategy successfully in an international
The graduate degree in communication at the Universidad Iberoamericana (UNIBE) will have the knowledge and skills enabling them to:
1. Seek qualified to answer the communication needs of society in line with market structures, advertising professional contemporary in all its aspects or areas of specialization.
2. Possess the theoretical and practical knowledge about the forms of expression of the communication, technical skills and instrumentation design for computer-aided design and professional work in various aspects of advertising design.
3. Apply their knowledge and skills in the mastery of production techniques of electronic and computerized to meet needs and objectives of advertising.
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