Communication Degrees Online

Our students launch their careers before they graduate. Our program empowers students to do this through knowledge, experience, and networking. This mass communication formula is a proven, comprehensive yet simple process
Knowledge – Our industry-specific courses complement the liberal arts foundation provided by the University.
Experience – You can gain working-world experience prior to graduation as a staff member of the University’s award-winning newspaper, The Collegian, by working in the University’s television studio or by working in the photography darkroom. You can use these skills and the knowledge from your coursework to secure exciting internships.
Networking – It’s not only WHAT you know, but also WHO you know. You can meet and interact with professionals during local, regional, and national internships, seminars, and conventions.

What will I experience at HBU? While we believe that knowledge, experience and networking are critical components for future job opportunities, our graduates and current students tell us that our nurturing atmosphere makes our department an ideal learning environment. In our newsroom, studio and lab, friendships are made, students mentor students, and students are inspired to excel.

How does it apply to a second major?+ Students who select mass communication as one of their majors usually select a complimentary second major that will broaden their horizons within the field. Some of the most common second majors include political science, marketing, Christianity, history, art, speech communications, English, or writing.

Where can I go from here? Career opportunities in mass communication are numerous and include journalist, talk show host, editor, photojournalist, sports announcer, political campaign director, reporter, television producer, advertising account executive, photographer, lawyer, speech writer, public relations consultant, media buyer, videographer, public affairs practitioner, media account executive, telecommunications specialist, legislative assistant, politician, and media critic.

The minor in graphic communications complements study in such areas as art history, management, education, English, museum studies and theatre arts, for which an understanding of mass communication techniques are often needed. The combination of the minor with a major in many of these areas also can prepare students for careers in advertising, printing, publications and public relations.

Students pursuing the minor gain a basic foundation in the field of graphic communications through selected courses offered by the Departments of Art and Art History, English, Management, Psychology and Sociology. The specific courses each student chooses to complete the minor will depend on his or her interests and career goals. As part of the minor program, at least one field experience in an area of communications must be completed.

Accreditation Information :
Pre Requisite Courses :
Qualifying Exams :

Tution Fees :
Financial Aid / Scholarship Offered :
Courses :

Accreditation Information :
Pre Requisite Courses :
Qualifying Exams :

Tution Fees :
Financial Aid / Scholarship Offered :
Courses :

Seven majors are available for students in mass communication: (1) advertising; (2) broadcast journalism; (3) interactive media; (4) print journalism; (5) public relations; (6) electronic media; and (7) communications management. Students in mass communication are encouraged to maximize practical training along with academic instruction. Work on the campus television channel TV16, the nightly television newscast “Live At Five,” the university’s commercial FM radio station KVHU 95.3, the campus AM radio station AM 1660, the student newspaper The Bison, and the yearbook The Petit Jean, is available. In the junior or senior year an internship must be completed, working a specified number of hours in broadcast facilities, or in firms specializing in the chosen major field.

The College of Communication and Social Science conducts majors in Journalism and Mass Communication, Advertising and Public Relations, and The Sociology of Information Society. The College objective has both the pursuit of scientific analysis and the teaching of practical skills. The major in Journalism and Mass Communication seeks to understand the principles relating to mass communication, and to apply these to business practices. The major in Advertising and Public Relations trains promotional specialists, capable of a systematic understanding of media and society and the ability to conduct successful advertising and promotions the sine qua non of modern society. The major in The Sociology of Information Society seeks a scientific understanding and a practical approach to the structural problems inherent to the information society.

Communication
Bettler, DeWine, Garvey, Harsin, Winters.

Major: Communication courses – 240; 242; 319; 324; 326; 330; 471 (culminating experience); any
three others which can include either 162 or 328.
Comprehensive evaluation, with passing grade. Total of 10 major courses.

Minor: Communication courses – One of 223, 320, 322, 323, 324, 326, 327, and either 162 or 328;
one of 240, 242, 341, 343, 344, and 347; any three others. Total of 5 minor courses.

Com 049. Television Production Participation. Involvement in 10 approved television
production projects during the combined fall and winter terms. Students are involved in both
production and editorial roles. Pass/Fail. May be repeated for up to 1 credit. Permission of
instructor. 0.25 unit.

Com 160. Special Topics.

Com 162. Cultural Diversity and Communication. Emphasizing cultures outside the West, this
course examines different worldviews; their impact in culture, communication patterns (verbal and
nonverbal), values, beliefs; and the challenges of communicating effectively in cross-cultural
environments. Partially satisfies the Modern Society LADR and satisfies Other Cultures LADR.
Not open to students who have taken Com 328.

Com 164. War and Upheaval through Film: the US 1950-1975. Analysis of films during the
period of 1950-1975 as to the message created, the audience response, and the social impact on
issues such as war, race and gender. Partially satisfies the Modern Societies LADR.

Com 211. Public Communication. Explores the theories, practice, and criticism of oral
communication as a responsibility of individuals living in a democracy. Focus equally divided
between mass media, small group, and public speaking.

Com 212. Introduction to Communication. Examines a broad spectrum of communication
concepts and issues in modern society. Directed at students with an interest in the discipline of
communication.

Com 240. Survey of Mass Media. Survey of functions, operations, responsibilities and influences
of various mass communication media with major emphasis on broadcasting. Directed toward the
consumer and critic of mass media in American culture. Prerequisite: Freshman or sophomore
standing.

Com 242. Visual Communication. Introduction to the fundamental concepts and principles of
audio and video message design. Emphasis on development of visual literacy, understanding of
theories of visual perceptions and critical analysis of media messages.

Com 246. Writing for the Broadcast Media. An examination of writing styles used for electronic
media, with an emphasis on today’s television and radio news media, including segments on
broadcast news writing, advertising, and public relations writing.

Com 250. Rhetoric of Film. Examines the psychological and rhetorical qualities of film as they
apply to filmmakers, audiences, and cinematic texts. An interdisciplinary approach integrates
experimental, qualitative, and interpretive research from the domains of psychology, mass
communication, film studies, and literary criticism. Identical to Psy 250. Prerequisite: 212 or 242 or
Psy 111.

Com 251. American Journalism. An introductory course that explores the theoretical and
practical sides of contemporary newspaper, magazine, and Internet journalism. Topics may include
history and evolution of U.S. print media, their ethics, and their role in American society today.
Intensive work on reporting and writing. In-class discussion of student work. Identical to Eng 251.
Prerequisite: First term Great Works or equivalent.

Com 260. Special Topics.
Com 307. Directed Study. .50 unit.

Com 319. Organizational Communication. Examines the role and function of communication in
modern organizations. Includes study of organizational theory, message transmission, conflict
management, employee motivation and satisfaction, and related current issues. Prerequisites: junior
or senior standing.

Com 320. Persuasive Communication. Examines the function of persuasion in affecting public
opinion, the role of persuasive methods, and techniques for implementing social change.

Com 322. Language and Communication. Examines the role of language in communication,
including the physics, physiology, psychology and sociology of communication, as well as semantics,
syntax, the acquisition of language, and the correction of speech sounds.

Com 323. Gender and Communication. Study of the different ways language deals with the
sexes, the different ways some males and females use words, and the different verbal and nonverbal
interactions among the sexes. Prerequisite: 211 or 212.

Com 324. Rhetorical Theory. Study of the development of public communication in relationship
to the development of Western philosophy and practice. Emphasizes major rhetorical theories from
the classical era to the contemporary. Prerequisite: Either 211 or 212.

Com 326. Presidential Rhetoric and Campaigns. Examines communication phenomena as the
epistemological base of political campaigns in general and presidential rhetoric in specific. The
course blends public address, symbolic interactionism, and rhetorical mediation. Prerequisite: Either
211 or 212 or 240 or 341.

Com 327. Interpersonal Communication. Examines communication behavior in developing and
maintaining human relationships.

Com 328. Cross-Cultural Communication. Perspective on cross-cultural communications
including culture-bound assumptions, communication and understanding; crosscultural analysis of
values, beliefs, languages, and non-verbal communication and their impact. Prerequisite: Junior or
senior standing. Not open to students who have taken Com 162. Satisfies Other Cultures LADR.

Com 330. Communication Research and Methodology. Examines the empirical side of the
communications field and its literature, exploring research designs, methods, and technologies and
the empirical literature of communication research. Prerequisite: Junior or senior standing.

Com 340. Global Communication Processes. Survey and analysis of socioeconomic and geopolitical
contexts of global communication systems; management of communication interfaces and
common resources; international organizations, legal regimes, and global communication policies.
Prerequisite: 240. Satisfies Other Cultures LADR.

Com 341. Mass Media and Society. Examines the relationships between the mass media, the
individual, and society, providing a set of theoretical perspectives for interpreting and analyzing the
influence of mass communication. Prerequisite: Either 212 or 240.

Com 343. Video Production. Introduction to the principles and practice of video production.
Includes methods of program design and management, emphasis on single-camera technique with
field related project. Prerequisite: 242.

Com 344. Electronic News Gathering. Examines techniques, problems, and issues related to the
acquisition, production, and distribution of video news in society. Prerequisite: 242 or 246.

Com 349. Communication Law and Public Policy. Survey of communication policy issues in
the United States; role of the public and communication industries; the Federal Communications
Commission, Congress, and the courts; emphasis on policy issues in broadcasting, cable, satellites,
telephones, and other communication technologies. Prerequisite: 240.

Com 357. Internship. Supervised experience in Communication.

Com 360. Special Topics.
Com 370. Directed Study.

Com 457. Internship. Off-campus experience of applied nature in broadcasting or speech
communication. Specific experience to be determined by student and faculty consideration of
available positions and student’s interests and competencies.

Com 465. Capstone Seminar. Course content will reflect the topic for the annual Capstone.
Open to all juniors and seniors and may be repeated once for credit. Students may enroll in only
one Capstone seminar in a given term.

Com 471. Independent Study.
Com 499. Comprehensive Evaluation.

Course Description

Major Core Courses
G90084 Communication Theory I
Aims to introduce major communication theories, thereby contribute to students understanding the fundamentals of communication study, in association with its characteristics, scopes, subjects and perspectives.

G0G90085 Research Methods in Communication I
Introduces students to the whole process of research, from raising questions to reach conclusions, as an independent researcher.

G0G03160 Research Methods in Communication II
Help students understand the way in which to conduct communication research in methodological way. It also deals with communication statistics.

G0G03796 Communication Theory II
Intends to study a higher-level of communication researches, based on the preliminary knowledges of -Communication Theory Ⅰ-.

Major Electives-
G0G03162 New Media Journalism Research
Study and discuss the increasing effect of mass media in contemporary society with relevant theories in journalism and mass communication.

G0G03164 Topical Seminar in Journalism
Discuss the topical issues revolving around contemporary Korean journalism.

G0G03165 Photojournalism Research
Help students understand the concept, function and technique of photojournalism. It also provides the historical background of Korean photojournalism. Also, course will provide practice of developing and printing films.

G0G03166 Studies on News Reporting I
Course will provide the way in which to gather reporting materials, write, and report.

G0G03168 Studies on Video Journalism I
Course will provide the way in which to gather reporting materials, write, and report especially for video journalism.

G0G03170 Media Law and Ethics
Help students better understand the journalism law and ethics.

G0G03171 Journalism Engineering
Help students understand the relationship between communication technology and journalism in engineering view point.

G0G03172 Politics and Media
Help students understand the relationship between political power and communication. Course will discuss the political function of journalism and journalistic effect on voters in political view.

G0G03173 Broadcasting in Korea
Examines histories, systems, programming and productions of Korea’s broadcasting. The social role and influence of Korea’s broadcasting will be discussed in pursuit of its desirable future perspective.

G90086 Studies on Information Society and New Media
Studies modes and characteristics of new media. Good and bad aspects of new media are critically examined, focusing on their political, social and cultural impacts and implications.

G0G03174 Seminar on Media Theories
Discusses the critical issues in media theories, based on social, political and cultural theories of media, democracy, nation, civic society and public sphere.

G0G03175 Seminar on Broadcasting
Deals with broad issues related to broadcasting, in combination of theories and current social affairs.

G0G03176 Communication and Culture
Studies the basic ideas in the field of communication and culture, referring to the comtemporary cultural studies and critically examining their potentials and limitations.

G0G03178 Television Analysis and Criticism
Critically and comprehensively analyses television programs and their social implications.

G90088 Studies on Visual Production I
Studies aesthetical logics of the production of television programs. Students can also improve their skils and sensibility of television programmes through studios practices.

G0G03179 Studies on Visual Production II
Explores various styles and techniques of visual programs in depth. Students are also to participate in producing visual works in various genres.

G0G03180 Documentary Research
Aims to understand the documentary in a broad scope, in both theory and practice. The whole production process of documentary is covered, from planning, research, shooting, editing and so on.

G0G03181 Research on Media Industry
Studies micro-economics and industrial organization theories, towards a comprehensive understanding of economic phenomena in media industries including newspapers, broadcastings and new media.

G0G03182 Media Policy Research
Examines legal issues related to broadcasting and telecommunication industries. Important case studies are focused on in particular, in the perspective of the past and present legal systems of media.

G0G03183 International Communications
In keeping a critical interest in the development of communication technologies, studies interrelations between the international order of society and that of communication.

G90087 Consumer Psychology
This course provides a detailed insight into psychological processes and their importance to understanding buyer behavior, and appreciates how an understanding of consumer psychology can help in the creation of more effective marketing strategies.

G0G03184 Media Planning
Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

G0G03185 International Advertising
This course focuses on the managerial, economic, legal, and cultural aspects of multinational advertising.

G0G03186 Case Study of Advertising Campaign
Examination of important current areas in advertisng research and theory.

G0G03187 Case Study of Public Relations
Examination of important current areas in public relations research and theory.

G0G03188 Seminar of Advertising & P.R.
Survey and analysis of current advertising & PR issues and practices.

G0G03189 Seminar of Advertising Management
The course concentrates on advertising as a business-building activity and examines the concepts, perspectives, and practices that advertising decision makers can employ to maximize the value of advertising.

G0G03190 Principle of Advertising Production
Theory and practice of visual communication in telecommunication and print media, with particular attention to the latest creative approaches being applied in advertising and public relations.

G0G03192 New Media & Advertising
New Media, including emerging media and information technology; new media practices; media convergence; wireless and mobile communications; effects of new media on advertising and PR practices.

G0G03193 Production of Internet Advertising
The defining concepts, differences, and current practices of advertising on the Internet.

G0G03194 Theory of Advertising Effects
A study of the development of selected communication theories as related to advertising and public relations.

G0G03195 Advertising & Society
An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

G0G03197 Principle of MPR
The application of marketing and PR principles to the solution of integrated communications management problems.

G0G03228 Audience Studies
Studies basic theories of media audiences and the history of audience researches. Students in this class are expected to cultivate a certain degree of knowledges and capabilities to conduct media audience researches in various methodologies.

G0G03417 Media Economics
Explains important theoretical frames accounting for structures of media industries, strategic behaviors of media companies and media users’ behaviors. Old and new media are comprehensively discussed, from terrestrial broadcasting, cable TV, satellite TV and the internet.

G0G03418 Film and Television Criticism
Explores theories and methodologies on the criticism of contemporary visual texts. This class questions how to analyse texts, genres and authors, and how to critique them.

G0G03789 Internet Mediated Communication
Research on Internet-mediated communication from the individual, interpersonal, and mass communication perspectives.

G0G03790 Theory of Digital Content Industry
Theories of uses and consumption of digital media content that are diversified and specialized.

G0G03791 Modern Digital Technology Research
Analysis of the characteristics and issues of new communication technologies, focusing on Korean society.

G0G03792 Multimedia Design Studio
Production of multimedia content with sound, images, and video, applying information architecture and interface design.

G0G03793 Design for Digital Content
Studies on digital content by analysing Web media and the content production process.

G0G03794 Digitalized Animation Research
Analysis of the digitalized animation creation process and related issues.

G0G03795 Project Management for Web Media
Research on Web media information and services that are needed for Web media planners and Web media project managers.

The purpose of this program is to prepare students for the production and evaluation of information disseminated through mass media. The program includes study and appreciation of the evolution of the context and technologies of mass media. Students may develop fundamental skills in writing for newspapers, magazines, radio, and television. Students may gain practical skill in desktop publishing through production of the college literary magazine and the college newspaper. Students who graduate from this program may work in communication related fields. Students may continue their formal education toward a Bachelor of Arts or Bachelor of Science degree with a major in journalism or mass communication. Degrees in journalism or mass communication may allow entry into newspaper and magazine production as well as information related fields.

The department of Mass Communications offers instruction to the aspiring journalist or public relations specialist as well as the general education student seeking to be a savvier media consumer. Students interested in career in print journalism will find classes taught by a former Los Angeles Times editor. The department’s popular Mass Communications 101 course is tailored to general education students and media majors wishing an overview of the mass media. The department is currently expanding into a third area, public relations.

Students may earn an Associates in Arts Degree in Media / Communications, an Associate in Science Degree in Media/Communications, or a Certificate of Completion in Mass Communication / Public Relations.