UG in Integrated Marketing Communication Courses at Point Park College Pennsylvania
IMC 301 - Mass Media, The Corporation, And Society
Basic principles of communication and mass communication. Focuses on the role of communication media in the interrelationship of business and the society within which they operate.
IMC 302 - Information Sources And Strategies Fact-finding techniques including observation, interviewing, public documents, electronic sources. Course contains strong writing component.
IMC 303 - Corporate Writing
Corporate communications, including memos, reports and letters with emphasis on writing style and use of language.
IMC 304 - Presentation Skills For Professional Communicators
Theory and practice of presentations to small and large groups. Includes persuasive techniques of writing and designing handouts and conventional and computer-based audiovisuals.
IMC 305 - Writing For Media Distribution
Public relations writing strategies and techniques. Includes advanced writing instruction for external publications of the corporation. Students will produce news releases, public service announcements, news and feature articles, brochures and pamphlets.
IMC 306 - Design And Production Of Corporate Communication
Design and production of printed pieces for business, corporations and public and government agencies focusing on: effective print design for organizational goals; audience identification and designing to the audience; the use of design power tools and other design considerations in printed materials; budgeting and dealing with printers and suppliers; and designing and developing a corporate or organizational “look” for publications.
IMC 307 - Corporate Communications Strategy Planning
The study of communications management between organizations and their employees, customers, communities, owners, the government and the media. Students will learn the basics of public relations planning (research, objective setting, program implementation and evaluation methods).
IMC 400 - Advertising Copywriting And Campaigns
Creative skills - both verbal and visual - will be developed by writing and designing ads in six different advertising media - print, direct mail, home publishing, broadcast and Internet. Students will also complete a group project that will include media planning. Concepts needed to effectively reach both consumers and businesses will be stressed.
IMC 401 - Law And Ethics Of Corporate Communication
A study of accepted theories and legal principles as they apply to mass communication media and agency practice. Hypothetical problems suggest practical answers to “what if?” situations. The course objective is to make the law a tool rather than a hindrance, and to help keep practitioners out of trouble in a highly litigious society.
IMC 403 - Corporate Communication Applications
The study of campaigns/programs that enable organizations to use the tools of communications to advance their missions, help resolve problems and seize opportunities in such areas as employee motivation, customer loyalty, shareholder understanding, news media relationships and community acceptance.
IMC 404 - Integrated Marketing Communications Planning
A broad view of all aspects of marketing from the perspective of the communication professional. Special emphasis is placed on integrated marketing communication planning and strategy in the promotional areas, particularly public relations and advertising. Students will produce a marketing communication plan for a client.
IMC 405 - Capstone Project
During their final term students will plan, design and complete a faculty-approved and supervised communication project that demonstrates mastery of the corporate communication theory, processes and techniques covered by their courses.
Biweekly Luncheon Workshops
(8 required) One workshop will be offered each quarter.